MWWPR has been appointed by the Licensing Industry Merchandisers’ Association (LIMA) to raise the profile of the industry in the UK and Europe.

Brand Licensing Europe (BLE), an event for the European licensing industry, has also appointed the agency for its sixth consecutive year to build national and international awareness of the show.

Both campaigns will run from the summer to raise the profile of the licensing industry with the UK and European business community, culminating around the Brand Licensing Europe event on 13 October 2015.