My Beauty Emporium, an online beauty magazine, has launched at www.mybeautyemporium.com. 

The e-zine showcases catwalk trends, tutorials, expert advice and a natural brands beauty store. Make-up artist Ruby Hammer will also begin a regular masterclass for the publication in January 2013.

Creative and beauty director Karena Callen has previously held the position of beauty director on Elle, Red, Marie Claire, Glamour and Cosmopolitan.