MyChell, a US facial skincare brand focusing on natural, non-toxic ingredients, has appointed Brandnation to handle its PR in the UK. 

Brandnation will help launch its presence in the UK market including trade and consumer media relations and retail support events, such as the live window Visia Skin Scans that launched this month in Kensington Wholefoods.

Brandnation MD Mary Killingworth said "MyChelle Dermaceuticals is a great win for our fast-growing Beauty division and a perfect fit with our existing client roster. We look forward to activating a comprehensive, nationwide, multi-tier PR campaign".