2011 is the 10th anniversary of the founding of the alliance. Myddleton has been retained to deliver a planned and strategic marketing approach to raise awareness among regulators, policy makers and business leaders, as well as clients of the member firms, to drive new business.
Myddleton Communications’ managing director Paul Jaffa said: “We are very excited to be working with Ius Laboris as they enter a period of expansion into new markets and consolidate their position as the leading global alliance for HR, employment and pensions issues. We will work closely with their in-house team on strategic media positioning and the development of their global brand.”
Founded in 2003, Myddleton Communications is a specialist legal and professional services PR and communications consultancy.