Name PR, a music business agency, has taken on the PR duties for The Forum Hertfordshire.

The venue, which opened its doors in 2009 as a 2000 capacity space for the general public, has already played host to a string of A-list artists, and boasts cutting-edge lighting and audio systems alongside multiple bars, three entertainment spaces, a cafe and a restaurant.

The brief encompasses consumer and trade PR as well social media strategy, and will be managed by live trade and consumer press specialist Hugo Mintz and Name founder Sam Shemtob, with Tom Quillfeldt providing social media counsel.