Technical Advertising, a Technical Associates Group (TAG) company, has been appointed by National Instruments (NI) to manage its media planning and buying across Germany, Austria and Switzerland (DACH region).

Taking up the account from July 2015, Technical Advertising, already NI’s media buying agency for its Northern and Eastern European regions as well as responsible for its artwork for the whole of Europe, will devise and implement a media strategy for the DACH region that will consist of media buying, ad production and delivery.