Neo PR has been appointed by communications company Comms365 to handle its PR and social media content campaign.

The agency will be using its content generation methodology to incorporate thought leadership, news-based activity, and social media PR and press engagement, all of which will be integrated to ensure a flow of market education and brand awareness content.

Neo PR MD Ashley Carr said, "It’s going to be an interesting campaign with some real myths to dispel – just how we like it!”