New freesheet launched in Cardiff

Trinity Mirror’s Media Wales division will launch a new weekly freesheet for Cardiff on 20 August with an expected print run of 52,000.

The Echo Extra will replace the Cardiff Post and will look to complement the paid-for South Wales Echo.

Mike Hill, editor of both titles, said: “The Extra, with its fresh design which closely allies it to the daily title, will carry significantly more news, features and sport than the Post.”

[lnk|http://www.featuresexec.com/publications/info_features.php?pubid=15376|_self|Echo Extra (Cardiff)]

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