Hill Balfour has won the public relations contract for the New Mexico Department of Tourism in the UK.

Increasing visitor numbers, length of stay and dispersion throughout the state will be the key factors behind Hills Balfour’s campaign. Additionally a strong focus will be on building awareness of the unique product offerings throughout the state including the diverse selection of eco-regions.

New Mexico will be the eleventh US client and seventh US state in Hills Balfour’s portfolio, joining the likes of New York City, Las Vegas, North and South Carolina, Texas, Arizona and Florida.

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