The News of the World has announced the launch of a men’s magazine which will stand as a sister title to the glossy weekend magazine Fabulous.
The 56-page supplement will launch on the 6 March 2011. The title will be edited by Mark Hayman, currently creative director of Fabulous magazine. Also Joely Carey has been appointed editorial director of both weekend magazines.
Editorial will focus on men’s fashion and grooming, gadgets, fitness, food, music and film as well as in-depth investigative features and features on “the most talked about cover stars.”
The title will target upmarket male readers, competing with the likes of Esquire and GQ.
[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=2857&hilite=news+of+the+world|_self|News of the World]
[img|jpg|Editor Mark Hayman]