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Nexus chooses W for the White House’s greetings card

London-based PR firm W Communications has been chosen by animations studio Nexus to bring the White House’s augmented reality (AR) greetings card to life in the UK.

This year’s card is the first of its kind and tells its story through free mobile app ‘1600’. The app takes the user on a journey through an animation celebrating the traditional events that unfold each year at the White House.

W will work to boost Nexus’ profile in the UK market to elevate the animation studio’s international credentials as a leader in innovation and digital storytelling.