The decision to work with one international agency across all markets was made to support the recent rebrand of NTT DATA following the integration into the business of acquired companies across Europe including Cirquent, Intelligroup, Keane and Value Team.
The integration began in April 2012 and the company now employs over 6,000 people, who serve customers and markets under the NTT DATA umbrella in ten European countries.
LEWIS PR will develop the overall strategy and approach with teams on-the-ground in Germany, Italy and the UK implementing local campaigns. The campaign in Brazil will be handled by LEWIS' local partner, Sao Paulo-based RMA Comunicação. The programme is designed to raise the profile of the new company as a business consultancy with strength in IT innovation and services through issues-led campaigns, and build its reputation through an executive profiling programme to show the expertise of its people and the strong culture of the company.