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One secures Euler Hermes account

Integrated agency One Marketing Communications has been appointed by credit insurer Euler Hermes UK to help develop its marketing strategy.

Euler Hermes, part of the Allianz Group, helps companies across the globe expand their business safely by protecting them against the risk of customer payment default.

Manchester-based One secured the business following a three-way pitch and kick-started the activity by launching a multi-channel campaign targeting the SME market, advising them of the hidden threat of bad credit. One will also be focusing on promoting broker services, customer loyalty and retention.