Californian retailer, CafePress has appointed Six Degrees to handle its UK consumer PR brief.

CafePress attracts over 11 million shoppers every month who buy and sell custom gifts, including T-shirts, hoodies, mugs and water bottles, that reflect their interests, passions and affiliations – the site currently stocks over 250 million unique gifts.

The PR programme will help raise awareness of the CafePress brand in the UK, already widely recognised in the US, and drive traffic to the CafePress.co.uk website. The Six Degrees team will focus on building relationships with consumer, lifestyle and fashion journalists and bloggers, and encourage them to try out the site for themselves. The team reports to San Mateo-based Marc Cowlin, Director, Brand Marketing for CafePress.

[lnk|http://www.cafepress.co.uk/|_blank|CafePress]
[lnk|http://www.sixdegreespr.com|_blank|Six Degrees PR]
[img|jpg|CafePress t-shirts]