CCgroup has been appointed by Openet, a telecoms business service provider, as its global strategic PR partner.

CCgroup, which has a long-established specialism in telecoms PR, will help position Openet as an industry thought-leader and support content marketing and lead generation programmes.

The London-based agency will work closely with Openet to differentiate its technology specialism against large multinational telecoms vendors and prove the case for a best-of–breed approach to global operators.

It will also manage Openet’s external communications with key influencers. This includes the creation and placement of compelling thought leadership content. It will also support the company at major international events and take responsibility for its social media channels as part of a fully integrated communications strategy.