Skout has been appointed by procurement outsourcing consultancy Optimum Procurement.

The B2B PR agency will develop the Manchester-based company's overall communications strategy, including PR, social media and marketing content. 

Peter Rushton, CEO of Optimum Procurement said, “Skout has a deep understanding of the procurement sector and will work with our consultants to build our brand and create compelling content for procurement practitioners.”  

Skout has also recently appointed Michael Cavanagh as PR consultant.