Media Bulletin

Oxford Uni Rugby Club appoints Brazil to handle PR

By Licia Houghton

12th November 2010

Category: PR

Oxford University Rugby Football Club (OURFC) has appointed public relations agency Brazil to help raise the profile of the Dark Blues and its new OURFC Foundation, a community grassroots rugby programme.

Brazil will be implementing a full PR campaign to support the team throughout the season, building up to the season’s highlight, the Varsity Match against Cambridge University at Twickenham in December.

Brazil’s remit also includes facilitating a community outreach programme, which will be engaging with schools and clubs in the South East to further grassroots rugby in the region.

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