PA Group, the parent company of the Press Association, has launched Commotion, a branded content agency designed to provide video content for brands large and small.
The agency aims to meet the increasing demand for original, high impact brand films by encouraging clients to put audiences first, and brand second. Commotion’s creative approach will urge brands to be brave and authentic in creating visual content that resonates with today’s media savvy audiences.
Commotion will be led by Managing Director Amanda Poole-Connor, who also helms PA Group’s broadcast PR agency TNR. Joining her are Creative Director Simeon Berends, formerly Head of Digital Solutions at ITN Productions, and Animation Director Andrew Morgan who held the same role at PR agency Weber Shandwick.