Smoking Gun PR has been appointed to handle the media launch of soft drinks brand Panda Drinks.

The launch campaign will target the ‘back to school’ period with a press advertising campaign by Driven planned for August and September. Smoking Gun will be reaching out to women’s media and bloggers, launching social media for the brand and delivering a brand building national news campaign, aiming to increase awareness of Panda amongst the target audience. 

The Panda Drinks range comprises of two still juice drinks – blackcurrant or raspberry – and two still flavoured waters, ‘Panda Splash’ in blackcurrant or orange & pineapple flavours, all made with no added sugar and only natural colours and flavours. 

Following extensive research amongst ‘pragmatic mums’ of four to eight year olds, Panda has developed a new look for its packaging and a new panda character.