Panda Drinks appoints Smoking Gun PR

Smoking Gun PR has been appointed to handle the media launch of soft drinks brand Panda Drinks.

The launch campaign will target the ‘back to school’ period with a press advertising campaign by Driven planned for August and September. Smoking Gun will be reaching out to women’s media and bloggers, launching social media for the brand and delivering a brand building national news campaign, aiming to increase awareness of Panda amongst the target audience. 

The Panda Drinks range comprises of two still juice drinks – blackcurrant or raspberry – and two still flavoured waters, ‘Panda Splash’ in blackcurrant or orange & pineapple flavours, all made with no added sugar and only natural colours and flavours. 

Following extensive research amongst ‘pragmatic mums’ of four to eight year olds, Panda has developed a new look for its packaging and a new panda character.

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