Highland Marketing has been appointed by Patientrack to help drive the company forward in its mission to support hospitals improve patient safety.

Patientrack’s solutions for the early identification of deteriorating patients, and for assessments and screenings, support a wide range of patient safety initiatives, including; NICE 50, CQUIN, Harmfreecare, 1000 Lives Plus, and the Scottish Patient Safety Programme.

Highland Marketing will deliver a full spectrum of marketing services, including the development of a new web presence, PR and social media, which it is hoped will help position Patientrack as an ‘industry expert’ and ‘thought leader’ in patient safety issues. A critical element of the new campaign will be to help Patientrack raise awareness of the value of tools that ensure vital signs recording is robust, and protocols such as Early Warning Scores are implemented consistently and sustainably.