Pelican’s specialist sustainability team will support Frank PR, which is handling the overall UK launch of SodaStream.
SodaStream relaunched in the UK earlier this year.
Pelican’s MD Michael Bennett said: “Consumers are increasingly concerned about the environmental impact of what they buy. Because it uses tap water and minimal packaging SodaStream has a strong sustainability story to tell.”
Bennett launched Pelican in 1998 as a specialist consultancy dedicated to the recycling and sustainability, packaging, food and drink and outdoor sectors.