Peppermint PR scoops Sweet’N Low
The team will be working alongside their sister company, Peppermint Digital, as an integrated agency to deliver an on and offline PR and digital campaign. Aimed at body-conscious British females aged 35-60, the campaign will encompass the creation of a viral video campaign, microsite, a social media drive, and consumer and trade media relations.
Gerry Mullally, senior vice-president of the family-run Cumberland Packing Corp, said: “We’re delighted to be finally making Sweet’N Low available to British consumers for their use at home. With the help of Peppermint, we’ll be kick-starting a brand new marketing campaign and look forward to bringing even more products to the UK market in the future.”