Media Bulletin

Peppermint PR scoops Sweet’N Low

By Staff

22nd November 2012

Category: PR

Peppermint PR has been appointed by Sweet‘N Low to launch its iconic pink product to the UK retail market.  

The team will be working alongside their sister company, Peppermint Digital, as an integrated agency to deliver an on and offline PR and digital campaign. Aimed at body-conscious British females aged 35-60, the campaign will encompass the creation of a viral video campaign, microsite, a social media drive, and consumer and trade media relations.

Gerry Mullally, senior vice-president of the family-run Cumberland Packing Corp, said: “We’re delighted to be finally making Sweet’N Low available to British consumers for their use at home. With the help of Peppermint, we’ll be kick-starting a brand new marketing campaign and look forward to bringing even more products to the UK market in the future.”

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

22nd February 2017 PR

The PR Office chosen by PaJeS

21st February 2017 PR

firstlight adds Associate Director to its corporate team

21st February 2017 PR

Queensberry chooses DS.Emotion to reposition three schemes

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more