Cirkle has been appointed by Pernod Ricard UK, the co-leader of the global wines and spirits industry.

Cirkle's appointment reflects a new creative direction for trade PR following the implementation of Pernod Ricard UK's company strategy ‘Shaping the Nation’s Drinking Experiences’. The agency will be representing brands that include Absolut, Chivas Regal, Havana Club, Jameson, Malibu, Campo Viejo and Jacob’s Creek.