Pitch picked by TAG Heuer

Pitch has been picked by luxury watch brand TAG Heuer to help activate its partnership with the Premier League following a sponsorship deal to to become its”official timekeeper”.

Top flight referees are now keeping time with the TAG Heuer Connected watch, with fourth officials using Tag Heuer substitution boards during matches.

The agency will be responsible for engaging football fans and promoting the brand’s “Don’t Crack Under Pressure” philosophy.

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