Pork Farms has appointed PR and social media agency Umpf to conduct national campaigns and oversee public relations for Pork Farms as it celebrates its 80th birthday this year.

Campaigns will underline the company’s heritage and product quality whilst driving interest in new product innovation.

Pork Farms announced this week a £1m relaunch of its entire product range to mark its 80th anniversary. The relaunch follows an extensive market research campaign throughout 2010 and paves the way for future growth, product innovation and co-branding opportunities building on the success of its existing partnerships with Peperami and Branston Pickle.