The PRCA has announced its latest international partnership, making its training available for the first time in the Middle East.
Through a strategic, medium-term link up with Emirates Consulting and Media Services, PRCA face-to-face training will be made available in the UAE and a range of other Gulf states.
Under the terms of the deal, the PRCA and Emirates Consulting and Media Services, will become exclusive training partners in the Middle East, with the PRCA providing trainers, training courses, and Emirates Consulting and Media Services delivering logistical support and regional marketing.
Francis Ingham, PRCA Chief Executive, commented:
“We are determined to grow the PRCA’s offering globally, and this strategic partnership will give us a powerful presence in one of the world’s undoubted growth regions, the Middle East.
We have plans to replicate this kind of arrangement in every mature PR market. It’s a great example of the PRCA flying the flag for the UK PR industry.”