Procam TV, a broadcast hire company, has retained Capella as its PR and digital agency.

Procam's broadcast equipment, technical expertise and crew are behind the likes of "Made In Chelsea" and Derren Brown. The company has an aggressive growth strategy over the next five years, and has retained Capella to help differentiate its brand and showcase its award-winning work.

Capella's programme will target TV and marketing trade media, as well as national publications, and will highlight the vital role Procam's team play as the "experts behind the scenes."

The account will be led by Capella agency founder Gareth Thomas.