Proof Communication has been appointed by data analytics company Tessella to support it in its key growth areas.

Proof will help Tessella develop messages which resonate with senior decision makers and build a communications programme which highlights the value of its approach to data analytics to potential customers.

This will broadly target business leaders, IT decision makers and heads of R&D, with a particular focus on key growth sectors including Scientific Research, Life Sciences and Oil & Gas.

Proof will draw on its experience working with scientific institutions including the National Physical Laboratory and the Institut Laue-Langevin (ILL), as well as with tech and engineering organisations such as the Dell, Arqiva and Babcock, to deliver a campaign that highlights the business value of data analytics in complex industries.