Prova PR has won the public relations account for the trade association for motorsport, the Motorsport Industry Association (MIA).

With market-leading experience in the motorsport sector, Prova will act as communications partner to the MIA to ensure the industry is given the profile it deserves on the national stage.

The MIA is a trade association for the motorsport and high performance engineering services sectors and represents the specialised needs of a highly successful, global industry as it undergoes continuing expansion. Embracing an ever-expanding international network, the MIA today has nearly 400 global members. The UK industry alone supports almost 40,000 full and part-time jobs and boasts exports totaling in excess of £3.6 billion.

Chris Aylett, chief executive of the MIA said: “Prova’s dynamism and professionalism, reflects the needs of the motorsport sector, situated as it is at the cutting-edge of performance engineering and next generation technology. The MIA realises the value of communicating the strategic vision for the long term future of the industry and Prova is the agency to help us achieve this. We have ambitious plans for the future of the MIA and we know that Prova will help these plans come to fruition.”

Richard Postins of Prova, said: “This is an exciting win for Prova and one that reaffirms our position as the leading PR agency in the motorsport, automotive and cleantech sectors. In Britain alone, the motorsport sector boasts a GDP in excess of £6 billion and involves more than 4,500 companies. We are extremely proud to be representing the trade association and feel privileged to be driving the profile of the MIA and the industry on to the level it deserves.”