Ptarmigan Bell Pottinger is to launch a product placement business called ‘Brand Story’ in May.

Brand Story will advise on product placement strategies and how to maximise campaign reach, working with the television and film industry to source the best fit placements for brands.

Nathan Lane, director of Ptarmigan Bell Pottinger, said: “We have had a great deal of interest from our existing clients and believe this sector is set for explosive growth.”

Brand Story will be based in the company’s Leeds office but will operate internationally across the Bell Pottinger Group.

[lnk|http://www.ptarmiganpr.co.uk|_blank|Ptarmigan Bell Pottinger]