Punch Communications has been appointed by Cint, a global provider of solutions for gaining market insight.

Punch will undertake a PR and SEO campaign throughout its key markets including the UK, US, Sweden, Spain and Germany. Cint provides SaaS (software as a service) solutions for those in the marketing sector and beyond to learn more about target audiences by undertaking DIY research.

Punch has been brought on board to raise awareness of Cint’s services outside of the market research sector through an integrated strategy combining traditional and online PR and SEO activities. Immediate focus has been on developing a PR campaign around Cint’s new brand launch, publicising its new DIY market research product, Cint Access, as well as positioning through profiling and thought-leadership.