Send My Bag, a tech start-up based in Northern Ireland, is the brainchild of Adam Ewart, who identified a gap in the market for providing simple and affordable baggage transportation services that could be booked online and arranged within 24 hours. Despite failing to secure funding through the television programme, Send My Bag has since gone on to acquire investment through a local company, LoughShore Investments.
Having grown from a primarily UK student-facing service, Send My Bag now operates internationally as consumers are fighting back against extortionate fees to transport luggage overseas. Punch’s remit will be to capitalise on this to boost the company's profile in national, regional broadcast, consumer and business media. In addition, Punch will utilise its search engine optimisation expertise to raise the company’s profile online.