Pink Chillies, a company which supports elephant-based charities, has appointed Punch Communications to handle its consumer PR and social media outreach.

Pink Chillies sells an accessory product range, of which 10 percent of the profit is donated to help two charities: ‘Tusk’, which is a Dorset-based charity that supports African elephants, their habitat and the challenges they face and ‘The Elephant Family’, which is the UK’s biggest funder for the endangered Asian elephant. Pink Chillies is fronted by two elephant characters, Aditi and Etana.