Punch Communications has welcomed SEO specialist Rebecca Hollingsworth as account manager.

Prior to joining Punch, Hollingsworth worked at a number of digital marketing agencies in senior positions and also ran two businesses of her own including a SEO agency. She brings with her over eight years of experience, primarily focusing on the technical elements of SEO and web analytics to improve the return on investment for clients’ websites. 

At Punch, Hollingsworth will be looking to develop more technical elements of clients’ campaigns to improve the monitoring of the agency's integrated marketing using search, social and both traditional and online PR. This measurement will enable the agency to gain actionable insights which can be used to ensure all campaigns are of the maximum effectiveness.