Reader’s Digest relaunches

Reader’s Digest has unveiled a host of new columnists and a contemporary new look in its May issue.

Martha Lane Fox, co-founder of lastminute.com, will write a technology column, investigative journalist Donal MacIntyre will write on consumer issues, and former NME and Top Gear Magazine editor Conor McNicholas will have a motoring column.

The new investments follow extensive research into its aspirational and technology-aware target audience of over-45s.
[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=7932|_self|Reader’s Digest]

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