Boutique Shoreditch agency Red Dog has been appointed by Melody Rose, the up-cycled vintage china range designed by Melanie Roseveare, and Ziganof Knives, a professional knife manufacturer who are launching a signature collection with celebrity chef Jean Christophe Novelli.
The agency will launch the Melody Rose collection and handle activity in the run-up to Christmas. The collection comes in three lines: Urban Nature, Modern SurRealism and Rock n Roll.
For its brief with Ziganof Knives, Red Dog will handle the B2B and B2C PR and drive awareness and sales in a creative campaign built around its ‘A Knife for Life’ proposition. Gastronomeur and restaurateur Novelli will promote the range in stores, studios and at events across the UK.
[img|jpg|Top: Melody Rose Collection. Bottom: Jean Christophe Novelli’s Signiture Collection]