Red Lorry Yellow Lorry has appointed Farah Jifri as head of media PR.
Jifri will be based in the company’s London office and will oversee all the lorries’ media industry clients and teams.
Jifri joins the lorries with over 15 years’ experience gained as a journalist, PR consultant and analyst in the media, broadcast and telecoms industries. Most recently she spent three years with technology analyst Current Analysis, where she specialised in the European consumer broadband, mobile and broadcast services markets.
Before this, Jifri edited and contributed to broadcast industry trade media such as International Broadcast Engineer, TV Technology Europe, Cable & Satellite International and the IBC Daily News. Her PR background includes agency-side and in-house experience, having worked at Ascent Media, Pebble Beach, Black Magic and Tecnomen.