Red Lorry Yellow Lorry has established an East Coast presence in Boston, USA.
The expansion is intended to meet growing demand from global technology clients for integrated EMEA and US public relations campaigns.
The Boston operation will be headed up by Meghan Gardner, an established communications executive in the Boston technology scene, and will supplement the company’s existing London and Los Angeles offices. Gardner was most recently vice president of Boston-based agency Version 2.0 Communications and before that an account director for Lewis PR.
The expansion comes on the back of the Lorries adding the North American PR account for Boston-headquartered digital video and audio technology manufacturer Avid to its existing EMEA PR remit.
“We’ve been wanting to add to our existing West Coast US operation for some time,” said Red Lorry Yellow Lorry founder Guy Walsingham. “But as with all these things, timing is key. We’re increasingly finding that our clients are looking for one global team to advise and support them on their worldwide PR and content marketing needs."