Avid, a Boston-headquartered digital video and audio technology manufacturer, has appointed Red Lorry Yellow Lorry as its US PR agency.

A lorry EMEA client since 2010, Avid chose to extend the lorries’ remit to cover the US because of the agency’s deep understanding and experience of the media and entertainment industry and intimate knowledge of Avid’s key market segments. Central to the campaign will be to raise awareness of Avid’s strategic vision for leading the broadcast industry forward, Avid Everywhere, through a thought leadership based PR campaign.