Media Bulletin

Redesign and iPad edition launch for MacFormat

By Staff

18th July 2012

Category: Consumer

MacFormat, the magazine dedicated to covering everything Apple does from Future Publishing, is celebrating its 250th issue with a new-look print magazine, and the launch of an interactive HD iPad version for the App Store, both on sale 17th July.

The redesigned magazine has been evolved and refined to better reflect the modern Apple aesthetic, making iOS devices an integral part of the editorial mix. It aims to make the magazine easier to read through a more user-friendly layout, as well as offering new sections including Improve, AppleTalk and Rated. ‘Improve’ provides readers with practical Mac advice, whilst ‘AppleTalk’ seeks to engage with the Apple Community. Finally ‘Rated’ offers readers reviews of the best apps and kit for Apple devices.

The accompanying iPad edition will deliver a 'truly interactive reading experience' for MacFormat readers with pages that come to life through the inclusion of swipe-through images, and video tutorials and reviews. The enhanced iPad edition also features a review of the brand new MacBook Pro with Retina display, and for a limited period, costs only £1.49 to download, usual price £2.99.

Launched in 1993, MacFormat has been serving the Apple community for almost 20 years; with its popular mix of tutorials, practical advice and comment from Apple fans.

Graham Barlow, editor-in-chief of the title, said: “Hitting 250 issues is a real milestone; when we launched the magazine no one even knew if Apple would still exist at this stage, let alone become the world technology leader that it is now. The redesign really reflects the changing scene of Apple, and it seems only right that we also launch our iPad edition to complement the print edition.

“Beyond videos, galleries of pictures and scrolling text, the interactive iPad edition will enable user to select what content they see based on the devices they’re interested in. For example, if you’d like to see just what’s available for iPad, without iPhone and Mac products visible, then you can, or vice-versa. There are also links in the app that go directly to the products being talked about on the App Store, so users can go straight from reading about a great app to enjoying it on your iPad in just a few seconds.”

MacFormat.com is also being redeveloped at the moment and will be deployed later this summer. The new-look website will reflect the new magazine design and provide more ways for the Apple community to interact.

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