Redesign for Mashable

Consumer technology website Mashable has unveiled a refreshed look which aims to “delivers a better experience on every device — from phones to tablets to desktops and beyond.”

The site maintains a column for news in the traditional reverse chronological format but has added two columns on the home page – ‘The Next Big Thing’ and ‘What’s Hot.’ This is with the aim of focusing on news stories that are most popular, using data from social networks to show those which are taking off on social networking sites as well as the most-shared of the day.

The mobile phone and tablet versions of the site have also been redesigned to make readers “experience equally enjoyable on every device.” The site now uses responsive design techniques to resize the site according to whichever device is being used to view it.

Images associated with stories have also been improved with Mashable now aiming to host high-resolution imagery in nearly every story, and scaling images so they still load quickly on every device.

Users will now be able to share not just stories, but individual quotes, images, videos or songs, an innovation Mashable have labeled "microcontent sharing." Users hover over (or tap) the piece of content they want to share and the social media sharing buttons will appear.

Finally the site has now adopted an infinite-scroll to improve usability through saving readers time as they no longer have to click through to new pages to find more stories.

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