Replay, an Italian fashion brand has awarded its retained PR account to London consumer agency instinct pr to support its men’s, women’s and children’s wear offering, commencing from 1st April 2015.

instinct pr’s remit will span across handing all consumer and trade media, campaigns and celebrity outreach working across the Replay, Replay One Off, We Are Replay and Replay&Sons collections. instinct pr, whose client experience includes ASOS, BACARDI, Puma and Police, will draw on its fashion and celebrity contacts and experience to create more visibility for Replay in the UK amongst the target audience and increase media and celebrity recall.