Rice PR has been appointed by Government recognised WiFi accreditation scheme Friendly WiFi.

The appointment comes as Friendly WiFi looks to firmly establish its service benefits across multiple sectors – UK and overseas – and also take its message to the public.

Rice PR will be working with independent full-service advertising agency Stuff Advertising. Both agencies are Bristol-based.

Friendly WiFi was initiated to ensure public Wi-Fi meets minimum filtering standards, particularly in areas where children are present.