River has launched In the Flow – a bimonthly thought leadership title.

In the Flow is a multichannel publication that brings together several UK-based marketing minds to examine the key issues which affect marketers in the UK today.

The first edition takes a look at the challenges of generational marketing based on a piece of original research commissioned by River with You Gov which identified a failure in marketing to successfully reach audiences outside of the core 25-54 working age population.

In the Flow features essays from Duncan Lewis, marketing director for Age UK, marketing director for Honda, Martin Moll, academic, author and services marketing guru Laurie Young, River's CEO Dr Nicola Murphy and sometime footballer and media owner Rio Ferdinand.

In the Flow will also be published online.

This title will be added to FeaturesExec shortly.