Media Bulletin

River to publish seven international editions of Weight Watchers magazine

By Staff

29th November 2011

Category: Consumer

River has announced an extension of their relationship with Weight Watchers that will see an additional seven international editions of Weight Watchers magazine.

There will be relaunched editions in Germany and the Netherlands; relaunched Dutch and French editions for the Belgian market, and French and German editions for the Swiss market; and finally a new launch in Sweden.

Editorial will cover Weight Watchers slimmers recipes, fashion, beauty, wellbeing, and women’s general interest sections.

The launches follow the successful January launch of the magazine in France. Each edition will be supported with a trade marketing campaign and the Swedish edition with a discounted cover price as well.

[lnk|http://www.featuresexec.com/mo/8237|_self|Weight Watchers magazine]

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