Travel and lifestyle agency, Rooster, has been appointed the Croatian National Tourist Office to step up its PR activity in the UK and Ireland.

Rooster’s brief is to promote Croatia’s unrivalled diversity, highlighting the country’s strengths including its 1,244 islands and unique gastronomy. The agency is also tasked with extending coverage for Croatia’s inland areas and targeting the family market.

The incoming agency’s first priority will be to highlight Croatia’s news and events at World Travel Market, organising Croatia’s annual press conference during the trade show.

Scheduled for 11.30am on Monday 7 November, the press conference will see Croatia’s Minister of Tourism, Mr. Damir Bajs, and Director of the Croatian National Tourist Board, Mr. Niko Bulić, address the media and answer questions on the destination’s plans for the next 12 months.

James Brooke, Rooster’s Managing Director commented: “We’re thrilled to add such a sought after tourist board account to our growing portfolio. Croatia has plenty of potential and we look forward to helping the destination gain even more market share.”

Rooster’s campaign will support Croatia’s key message of ‘the Mediterranean as it once was’ and communicate the country’s unique selling points including beaches, heritage, food and drink and the natural environment.

[lnk|http://www.croatia.hr/|_blank|Croatia National Tourist Office]
[lnk|http://www.rooster.co.uk/|_blank|Rooster]