Southampton-based communications consultancy Grayling has been appointed to handle public relations for leading pet food manufacturer Royal Canin.

Following a competitive pitch, Grayling will be promoting Royal Canin’s extensive veterinary range of cat and dog diets to vet practices. The products, which include revolutionary SkinCare and Hypoallergenic diets, are being boosted by a DermAlliance marketing campaign, dedicated to improving skin care knowledge in general veterinary practice.

Caroline Searle, director and head of Grayling in the South, said: “We are thrilled to be working with Royal Canin. The company is an expert in its field and is world-renowned for its research into the nutritional needs of cats and dogs.”

Sabrina Jordan, veterinary marketing manager at Royal Canin, added: “We chose to work with Grayling because we were impressed by their experience, their obvious creativity and their understanding of the work we do. We look forward to working with them in the coming months.”