Ruder Finn Inc will be expanding its business to create an integrated communications offering specifically designed for the high-growth technology industry.
Sabrina Guttman will join the agency in a newly created role, Global Head of Technology & Innovation, to lead this wholly-dedicated practice, reporting to Co-CEO Kathy Bloomgarden. Guttman will oversee technology business in all regions, including the firm’s large footprint in the UK and Asia. She will be based in San Francisco, California.
In London, Emma Sinden has been appointed to lead the UK’s technology practice and will work with Guttman. Formerly with Golin Harris, Sinden’s career has been spent working in enterprise, consumer and mobile technology. She will focus on growing the division’s client base around its core areas of expertise in B2B, technology, corporation reputation and brand management.