Ruder Finn has made a number of changes to its UK healthcare team. 

Vicky O’Connor has been appointed to head up the division, with Annabel Fiddian-Green hired as director. Former UK MD for healthcare and advocacy at the agency, Judith Cranford takes on a broader global role across the Ruder Finn group.

O'Connor is tasked with building on the agency’s growth in the healthcare sector and diversifying its communications offering. She will assume overall leadership of the division, as well as providing hands-on strategic counsel to some of the agency’s flagship clients. O'Connor joins from Cohn & Wolfe, and prior to this she held senior roles at Red Door Communications and MS&L, as well as working in-house at Chiron and market access consultancy WG Group. 

Fiddian-Green will provide further senior-level experience and skills in her director role. She has most recently been managing her own portfolio of international clients. Prior to that, she spent a year as interim head of communications at the ABPI .

Cranford will be heading Ruder Finn’s global advocacy efforts and working closely with all the Ruder Finn healthcare teams to ensure an integrated approach. She will work with offices worldwide to extend the agency's advocacy offering and define new industry-leading services.