Communications agency Rule 5 has won a competitive pitch to promote the 2016 UCI Track Cycling World Championships in London.

The event, which takes place 2 to 6 March at Lee Valley VeloPark, is the biggest track cycling event to be hosted in the UK since London 2012 and will see Olympic and world champion riders from across the globe descend on the capital city.

Rule 5 is responsible for both pre and live event communications with a focus on driving tickets sales and audience involvement. The team will be based at Lee Valley VeloPark throughout the event, responsible for all UK and international press, as well as reporting live through the event’s social media platforms.